Luxottica has opened the world’s largest Sunglass Hut in Sydney’s George St.

The store is  designed to allow customers engage with both the brand and its products using the latest technology to create a fun, interactive experience.

Constructed and design managed by FDC Construction & Fitout, the Sunglass Hut showroom features a chandelier made from Ray Ban lenses and two themed rooms – one of which includes a crashing wave wall by Bondi Beach photographer, Aquabumps’ Eugene Tan.

To create this showcase store, FDC Construction & Fitout merged two separate stores into one 300sqm showroom, with a digital feature wall used instead of the traditional entrance window display.

The digital wall was developed using Traxon Panels behind Barrisol membrane and allows Sunglass Hut to changes the colour and shape of its contents depending on trends, latest products and seasons.

Within the interior of the showroom, a Glassiled Wall was installed, made up of LEDs positioned between glass panes that light up in a number of colours, forming a changing backdrop to the collection of sunglasses, which includes the largest collection of Ray Ban sunglasses in the southern hemisphere.

Fabio d’Angelantonio, president of Sunglass Hut said the Sydney flagship is the pinnacle embodiment of the brand.