How not to be wrong

  This is the title of a newly published book by Jordan Ellenberg and it is an easy read on “the hidden maths of everyday life”. One example that has a bearing on retail appears in the very first chapter. During World War II, there was much debate regarding the extent to which the air force should armour plate their aircraft. Use too little armour and the planes got shot down, use too much armour and the planes were less manoeuvrable and used too much fuel. When American plan

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