Australian designer brand Zimmermann has opened its 12th store in the US and its third in New York City with the launch of a new boutique on the Madison Avenue.

The prestigious shopping street is home to the likes of Carolina Herrera, Christian Louboutin, Ralph Lauren, Valentino and other designer brands.

The 160sqm store, which opened last week, was designed by Australian designer Don McQualter of Studio McQualter to create the feeling of a local apartment, with each room in the heritage-listed 1940s building styled to frame the collection.

The store includes a mix of vintage pieces, such as a 1960s Murano glass Italian chandelier and 1930s De Coene desk, with handmade floor and wall tiles and custom metalwork, light fixtures, display tables, millwork and virtual merchandising fixtures designed by Studio McQualter.

The store is meant to be a physical embodiment of the Zimmermann brand, conveying a relaxed femininity, air of freshness and light and unyielding optimism.

Co-founders Nicky and Simone Zimmermann celebrated the new Madison Avenue store and upcoming Spring 2020 collection by co-hosting an in-store cocktail event followed by an intimate dinner nearby at Flora Bar at the Met Breuer with VIPs and close friends of the brand.

“New York is like a second home for us. I have spent a lot of time in the city over the years and we’ve always loved the energy Madison Avenue brings. We are excited to now be a part of the Uptown community,” Nicky Zimmermann, creative director and co-founder, said.

The brand plans to open a second boutique in Florida in Palm Beach in November 2019.