Luxury fashion brand Zimmermann has opened a new boutique on the Amalfi Coast in Capri, Italy.

Designed by Australian interior designer Don McQualter of Studio McQualter, the 734sqf (68sqm) store aims to convey a “relaxed femininity, an air of freshness and light, and unyielding optimism”.

Zimmermann calls it a physical embodiment of the brand.

“We are very excited to be opening our store in Capri. It’s our first Zimmermann boutique in Italy and it’s a dream to have a store in such an iconic European seaside destination,” said Nicky Zimmermann, the brand’s creative director and co-founder.

“We thought it was such a perfect location to bring a part of Zimmermann to the Amalfi Coast.”

Located on Via Vittorio Emanuele, the boutique’s subdued pink facade is in keeping with the local palette. Its interior features custom metalwork, light fixtures, display tables, millwork and visual merchandising fixtures – all designed by Studio McQualter.

Artworks by Australian artist Tom Polo and the rich fabric palette of the fitting rooms add vibrancy to the space.

The store is the brand’s first in Italy and follows the opening of boutiques in London in 2017 and St. Tropez in 2018. Zimmermann said it plans to open a fourth European store in Paris in July.

Sisters Nicky and Simone Zimmermann launched the new boutique with a two-day celebration, starting with an intimate dinner by the sea on Thursday, June 27th, followed by a scenic lunch and all-day party at Villa Bismarck on Friday, June 28th.

A bevy of celebrities were in attendance, including actresses Katie Holmes and Laura Dern; models Karolina Kurkova, Gemma Ward and Arizona Muse; and Australian style authorities, Yasmin Sewell and Laura Brown, among others.