Are the days of long-established, omnipotent brands over?
What are the cornerstones of Hermès success?
Aaron Blackman’s top 10 tips to create a strong reputation for your brand.
Dennis Price provides a lesson on brand management.
Brand tie ins with television shows have helped Carpet Court beyond reaching new customers.
Subway in targeting teenagers in the US with a sponsored comedy web series.
PayPal reveals new brand identity in tandem with first ever advertising campaign.
There are some striking connections between love and retail branding, explains Brian Walker.
What happens when a business namesake leaves the brand? Inside Retail Magazine explores the implications.
Jon Bird takes a look at our favourite brands in 2013 compared to 20 years ago.