Don’t make the mistake of chasing new customers.
Forget everything you think you know about customer loyalty.
Global marketing firm says customer loyalty goes significantly deeper than traditional points-based reward programmes.
Ian Tho discusses the concept of loyalty and what retailers are trying to achieve through loyalty programs.
The latest on Topshop, Lew and David Jones, retail’s sales malaise, online gets physical, pop ups turn permanent, and the power of customer loyalty.