In-store video can be used for more than just surveillance.
Sponsored: How IRI ensures maximum data accuracy.
Sponsored: Why businesses fail to fully capture the value from their data.
Sponsored: Three ways you can build stronger data insights.
Calendar 2019 is set to see a significant retail marketing revamp as the industry goes through a phase of rapid and dramatic technological change. The key for retailers amid all the innovation is to r…
Q&A with Violet Lazarevic, head of customer behaviour and data at EDG.
Experiences need to be personalised to the individual.
New report finds Australian business need to digitally innovative to create new revenue streams.
Over half of customers believe businesses don’t have their best interests in mind.
Demographics are yesterday’s news when it comes to customer segmentation.