data Archives - Page 4 of 7 - Inside Retail

The Next Revolution: Retention Marketing

Sponsored: Transform your communication and capitalise on tighter customer relationships across the digital journey.

Retail and predictive analytics

Stuart Bennie on the ‘crystal balling’ postulated by predictive analytics companies.

So much data, so where to?

Sponsored: Bringing together the right data and combining it with predictive analytics is not beyond the reach of Australian retailers.

Personalisation and Profitability

How one fashion retailer is utilising data-driven technology and real human-to-human interaction to fuel growth.

Priming for personalisation

A look at the role technology-enabled personalisation is playing in both connecting retailers with customers and informing product production.

Game-changing analytics trends for 2016

Five key trends in analytics from Retail Customer Excellence Awards judge, Ian Tho.

The golden age of data

Five lessons in using data to drive loyalty from the World Retail Congress in Rome.

How much are you worth?

Brian Walker looks at the rise of the personal data economy.

Dollar knocked by trade data

Australia lower dollar amid disappointing trade figures and stronger greenback.

How data is shaping shopping behaviours

The boom in consumer data collection and analytics is reshaping retailer practices and consumer attitudes.

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