Smart strategies to survive the silly season.
How retailers like Nike and Apple avoid the trap of constant discounting.
Nothing has changed in over 20 years.
To break out of the discount cycle, follow Patagonia.
Relentlessly promoting products with no regard for sales uplift is a difficult strategy to sustain.
There is little evidence to show that self-sabotaging retail behaviour has abated over the last two years.
The true measure of a retailer’s ability is the management of its gross profit.
Brian Walker on the ‘scourge’ of the retail proposition.
Two forces combined are ruining the six weeks before Christmas.
Are we duping consumers by constantly over-promising?