GFK Archives - Inside Retail
The rising shopping influence of third-party reviews
The increasing influence of strangers on consumers’ shopping journey.
Unlocking customer experience thinking
How to create positive memories and build strong brand attachment.
Spotlight on young shoppers
Young shoppers more likely to buy online only from brands that have a physical store.
Shopper marketing: Where to now?
Popai and GfK outline where the Australian shopper marketing industry is heading, and what needs to be done to optimise it.
Shopper marketing: What’s happening in digital?
Popai and GfK review the use of digital tools in shopper marketing.
Shopper marketing: The retailer overview
Popai and GfK review the status of retailers in the shopper marketing space.
Shopper marketing: The brand manufacturer overview
Popai and GfK review the status of brand manufacturers in the shopper marketing space.
Shopper marketing: where are we now?
In the first of a six part series, Popai and GfK review the state of the Australian shopper marketing industry.
Tapping into the Christmas shopping mindset
Norrelle Goldring looks at the behaviours driving Christmas shoppers.