Dior, Zara, Nike among brands participating in beta test.
Shopping centre joins trend of creating “Instagrammable” moments.
New features help users buy products they see on social media.
Social media platform evolves to better meet the needs of businesses.
New features make it easier for businesses to drive sales.
Retailer collaborates with artists on in-store activation.
The foundation of success on Instagram lies in good content planning, researchers say.
Over 300 million people use Instagram Stories everyday which is a significant consumer base for retailers to push into
Report: Stark difference between what male and female students are compelled to spend their money on.
Retail giants say they will benefit from launch of new social feature.