Jon Bird Archives - Inside Retail

How to win shoppers by turning them away

Jon Bird on one US retailer’s decision to close on one of the biggest sales opportunities of the year.

Shopping in the micro-moments

Jon Bird on what our rapidly diminishing attention span means for retailers.

Destination Legoland for Chadstone

Attractions, such as Legoland, to become increasingly important for retail developments.

Kenyan retail: In the footsteps of Obama and Satya

Jon Bird steps into the world of retail in Kenya.

The day that retail changed forever

Jon Bird witnesses a critical baton passing moment for retail.

Retail roars at the Cannes Lions

Jon Bird looks at retail’s presence at the recent Cannes Lions International Festival of Creativity.

The age of the shopper is now

Jon Bird on shopper marketing and its relationship to consumer marketing.

Field of screams

Jon Bird looks at the demise of Target in Canada and others who have suffered the same fate over the years.

The thrill of the old

In his final column of 2014, Jon Bird looks at the thrill of the old and its relevance to Christmas.

The coming retail singularity

Jon Bird provides a glimpse of what is to come when the physical and digital worlds of retail merge.

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