lingerie Archives - Inside Retail

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Simone Perele expands to WA

The new boutique is located in the Claremont Quarter and will offer Simone Perele’s ‘Capsule Collection’

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Honey Birdette charts international expansion

Luxury lingerie retailer Honey Birdette will open 15 stores in the US over the next two years.

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Honey Birdette gets new look

Lingerie retailer sets sights on expansion.

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Honey Birdette brings raunch to the US

Lingerie brand hits US market, MD responds to staff controversy.

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Is lingerie the new athleisure?

All signs point to huge growth in the lingerie category, with casual, comfort-driven items like bralettes and bodysuits fueling the trend.

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Dita Von Teese lingerie brand revived

New Aussie company relaunches brand after original manufacturer and distributor collapsed into admin.

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From the source: Eloise Monaghan, Honey Birdette

Inside Retail chats with the founder and MD of the provocative lingerie chain.

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Bras N Things’ bumper campaign

Underwear retailer reaping benefits after ‘one of its most successful campaigns

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Simone Perele renegotiates DJs deal

French lingerie chain establishes direct selling model in department store giant.

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Honey Birdette eyes global expansion

BB Retail Capital’s other lingerie retailer heads overseas.

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