Before you hire an ambassador, you need to crunch the numbers.
Why consumers love DIY.
Three International Women’s Day campaigns that aren’t just about sales.
How pricing structures nudge us to spend more.
Sponsored: Local players can thrive by understanding their consumers.
John King says campaign exists to put customers first.
A sneak peek at what’s featured in tomorrow’s edition of Inside Retail Weekly.
Sponsored: New principles for a new age of customer centricity.
Why brands need to embrace novelty, not fear it.
Why supermarkets are moving away from price.