marketing Archives - Inside Retail

IRW_COVER_2196

Preview: Inside Retail Weekly 2196

A sneak peek at what’s featured in tomorrow’s edition of Inside Retail Weekly.

marketing

The six new Ps of marketing

Sponsored: New principles for a new age of customer centricity.

dane smith April 2018 (1)

If you’re fitting in, you’re failing

Why brands need to embrace novelty, not fear it.

Lisarow Plaza Coles

‘Down down’ and ‘cheap cheap’ are gone gone

Why supermarkets are moving away from price.

Christmas Shopping

The psychology of Christmas shopping: how marketers nudge you to buy

How do marketers nudge consumers towards consumption?

coke

How ‘brand you’ came to be

Market segments with many consumers are rapidly becoming markets of one.

3d shoes

3D printed sports shoes are more about your wallet than your feet

The race is on to bring 3D printed footwear to market.

marketing-algorhythm

How marketers use algorithms to (try to) read your mind

You may have heard that algorithms will take over the world, but how are they operating right now?

cloth

It may not be possible to slow down fast fashion – so can the industry ever be sustainable?

Brands should aim to use new technology to design products that can be recycled into new styles instead of appealing to consumers’ supposed ethical streak.

Shopping-centre

Are you retail ready to boost sales this Christmas?

Sponsored: How field sales and marketing can help brands maximise sales during peak season shopping periods.

x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered