Miniso Archives - Inside Retail

Marvel x Miniso expands across Australia
Chinese homewares chain rolls out superhero-themed collection in stores.

Inside Miniso’s superhero strategy
How Miniso and Marvel are leveraging each other’s target audiences.

Transformation of District Docklands into an urban village continues
Sponsored: Further planning in place to reinvigorate the Docklands’ precinct.

WeChat owner invests in Miniso chain
The Chinese tech company is part of a RMB 1 billion investment in the retail business.

Not niche after all?
Recent variety store openings in Australia lead Norrelle Goldring to review her assessment of the channel.

Mixed fortunes: Is the variety store model sustainable?
Norrelle Goldring looks at the variance in global performance and execution of dollar and variety stores.

Miniso Vietnam eyes 400 stores by 2022
Discount retail chain plans to open 50 more stores by the end of this year and reach 400 by 2022.

Melbourne centre gets $150m facelift, rebrand
Retail giant signs on as first anchor tenant for revitalised shopping precinct.

The great discount wave: Amazon isn’t the only threat to Australian retail
A new type of discount retail emerging from eastern markets is converging on Australia, targeting established players.