social commerce Archives - Inside Retail

The future of s-commerce

Brian Walker analyses the role of social commerce in establishing a major Chinese e-marketplace.

Why mobile and social media are revolutionising retail

Shopping through social media will become one of next waves, writes Brian Walker.

The rise of S-commerce

Brian Walker looks at the impact social commerce is having on retail.

Social insight

User generated content is under utilised by retailers in Australia. Here’s some top tip to make social commerce work for your brand.