social media Archives - Page 2 of 6 - Inside Retail

Showpo looks to US opportunity

Fashion e-tailer steps up international plans.

Social media and branding: behind Kylie Cosmetics’ success, new marketing rules and risks

Are the days of long-established, omnipotent brands over?

Retail: Much ado about nothing

The burgeoning habitude from media correspondents of late is the unleashing of nondescript articles with indeterminate messages.

‘Accidental scarcity model’ gives startup fast rise

Accessories brand built on exclusivity launches permanent site.

The new social: messaging applications

Retail companies advised to connect with digital natives.

‘Buycott’ – new term, old idea but more scary than ever

Contemporary technology makes generating a Buycott a frighteningly easy to create and very difficult to undo phenomenon.

Retailer Awards series: Fit Nutrition Fix

“The key to maintaining a transformative environment is to first create a culture that lives and breathes innovation.”

Messaging applications the future of marketing

Top four traditional social media networks superseded by messaging apps.

Podcast with Natasha Ritz, Lush

Inside Retail talks social media with the brand communications manager for cosmetics retailer, Lush.

Q&A with Kelly Simpson, head of social media, Birdsnest

Inside Retail talks trust, creativity and building engagement through social media with the online fashion retailer’s social media head.

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