Tips on the underrated art of scent marketing.
Music, scent and engaging visuals all impact the customer experience.
Why you’re seeing more sophisticated delicatessens and artisan cheese stations.
Brian Walker on a classic brand that is innovating and reinventing itself.
Lingerie retailer sets sights on expansion.
Fitness brand opens store in new luxury wing of revamped shopping centre.
Inside Specialty Fashion Group’s rebranding of the iconic women’s fashion brand, Katies.
Customers’ path to purchase has changed – and retailers need to be paying attention.
Is this the world’s chicest store for kids?
Bombarding the customer with signage instore can be a mistake – actions speak louder than words.