Superdry Archives - Inside Retail

From the source: Antony Hampson, Superdry

Brand manager talks TikTok and Gen Z.

Superdry licensing deal signed with IMG

British fashion brand appoints IMG to develop a strategic licensing program.

Retail appointments

Afterpay building independent board; Sports Direct loses retail chief; and Superdry appoints two new board members.

Superdry outlines expansion plans, challenges

Superdry will open three stores in the next two months.

Superdry, Subaru and STA Travel team up in new campaign

Why brand collaborations are becoming more common.

Superdry to open first New Zealand store

Sports fashion brand to open first NZ store in Auckland next month.

Superdry disappoints on stores but forecasts big profits

E-commerce, wholesale drive UK fashion brand.

Superdry co-founder steps down, gives $1.84m to charity

Sports fashion retailer’s co-founder to exit the company to spend more time on charity work.

The great discount wave: Amazon isn’t the only threat to Australian retail

A new type of discount retail emerging from eastern markets is converging on Australia, targeting established players.

From the Source: Euan Sutherland, Superdry

Supergroup CEO says focusing on things that matter is what gives them an advantage over competitors.