Why retailers need to embrace social media, smart speakers and more.
Brand recognition, pronunciation and more will become important.
Only about two per cent of people who own an Alexa-enabled device have made a purchase using just their voice in 2018.
Retailers know who their consumers are, but not where they are.
Voice is shaping up to be a key part of Amazon’s local expansion plan.
US retail giants Amazon and Walmart are pushing their customers to shop by reading out their shopping list to a digital assistant.